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From: Elvira (
Subject: INOA-- pulling through to ends -for Vincent
Date: June 27, 2010 at 7:23 am PST

Hi Vincent,

Sorry to bug you with so many questions.You seem very knowlegable and honest, so I really appreciate your input. I have one more question, please, if you don't mind ...

The L'oreal web site says that INOA should be pulled through on the first application and that it is o.k. to pull it though as many times as desired after that. They claim that after the 9th application, hair reverts to its "virgin" state. So, they are saying that not only does INOA not damage your hair, but it actually leaves it even healthier than before.

I am wondering what you think about this. I had INOA pulled through on Friday, and I'm not sure what to think. I know I hate the color on top because it is too dark. It does feel very healthy on top though. On the mid-shaft and ends, she pulled through a level 7 so that it would not add color but just shine and condition. I think it's a bit shinier, but not sure if it feels more conditioned than before. It actually feels somewhat dry at the moment ....

I am really hoping that I did not make a big mistake by having it pulled through. It does, after all, have 20 volume peroxide in it, even if it has no ammonia.

In your opinion, does INOA actually "condition" the hair, or is it just less damaging than traditional hair color. Does it actually make the hair revert to "virgin state" after 9 applications. By my calculations, 9 applications would only be 4-5 inches of new growth ....So is the "virgin state" achieved by pulling it through multiple times.

I know these must sound like really dumb questions. I guess I just want to know if INOA really can do what it claims. I'm sure that not having ammonia is a good thing, but it does seem like there's a lot of marketing hype surrounding this product. Much of it sounds too good to be true.

I've found that pulling Wella's semi-perm color (which claims to be "conditioning") ends up making it shinier for a few days, but then ends up making it drier after that. So I'm worried that INOA is just going to end up doing the same thing.

Please let me know what you think!

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