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From: Elvira (
Subject: INOA Color --Experts, please advise
Date: June 25, 2010 at 7:44 pm PST

I am transitioning my color from Wella to INOA. Had a stylist in my area do a "test area" which ended up being pretty much the whole crown, a few weeks ago. It covered great and felt better than reg. color, but was too dark. The stylist used a "4" and I am really more a 4/5 w/ a little 6, according to the person who normally does my hair using Wella.

Today, I drove 2 hours to see a L'oreal portfolio artist who specializes in INOA color and teaches classes on it. She said my only option would be to strip the color w/ a "non-damaging" agent also made by L'oreal and then start fresh with new color. I did not want to try this because I was skeptical about it being non damaging.

What I really wanted to do was to go very gradually from a 4 to a 5. I was hoping she'd use 4 w/ a tiny bit of 5 today and then in future color appts. use increasingly more 5 and less 4. I've done this before w/ good results.

The "expert" insisted that doing it this way would not work. She said I'd have a noicible light band at the root from going lighter. She said the only way would be to wash out the current color and then start fresh on the whole head.

I definitely did not want to do this, so I just had her match the too-dark color, so now my hair is even darker than before :(

Her explanation as to why she couldn't implement my suggesting didn't make sense. Does anybody have any insight/ idea about this?


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