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From: Leslie Correa (leslie.lamasbeauty.com)
Subject: Brazilan Keratin Treatment
Date: October 9, 2009 at 11:12 am PST
In Reply to: BKT posted by Janie on October 9, 2009 at 10:44 am:
The Brazilan Keratin Treatment is neither a traditional relaxer nor a straightener that can
only be used on certain types of hair. In fact, there’s nothing traditional about this new type
of service. It does not involve a harsh, chemical treatment process that can over process hair
and leave it in poor condition. The Brazilan Keratin Treatment is a universal product and can
be used safely on just about any type of hair – dry, frizzy, over-processed, color treated,
ethnic or even unprocessed virgin hair. Just about everyone can get the same great results –
healthy, shiny, frizz-free, manageable hair.
What sets Brazilan Keratin Treatment apart from older technology chemical straighteners and
relaxers? The answer is simple - this process doesn’t involve breaking down the hair and
restructuring it. These older technology treatments are designed to irreversibly modify and
restructure keratin by using products with very high pH levels, usually greater than pH 9
(very high alkalinity). At these very high pH levels the hair shaft will soften, and then swell
tremendously and thus become damaged. This is another big difference. The pH range of the
Brazilan Keratin Treatment is between 4 and 5, exactly matching the normal pH of hair itself.
There’s no softening or swelling of the hair shafts, so it’s easy to see why the condition of
the hair shaft is not compromised and why each strand maintains its strength and structural
integrity. This advanced hair treatment service eliminates the need to carefully watch the
clock in order to halt a high pH chemical process in time to prevent excessive damage to
With the Brazilan Keratin Treatment, there is virtually no risk of hair damage or breakage, as
long as the product is properly used, as directed during our training classes and in our
Brazilan Keratin Treatment Training Manual. The Brazilan Keratin Treatment is a long-lasting
and gentle, reversible treatment that will eventually wash out over time, without harming the
Here are some Testimonials:
“One of the BEST new services in the industry.”
-Kathy from The Greenroom, FL
“Phenomenal, like a miracle.”
–Sylvia from John Peters Salon
“So amazing we all use it on our own hair.”
-April Carol from Ian Alexander Salon
“The most amazing product we’ve ever used in 30 years.”
-Salon Oasis staff from Salon Oasis of Boca Raton
“Beautiful hair, just wash and go.”
-Castello & Antonella from Castello Hair Design
“The most gentle treatment ever.”
-John McConnell from La Quebrada Hair Studio
“The best money you’ll ever spend on your hair.”
-Staff from Hair Genies Salon
“Beautiful, youthful hair all the time.”
-Helena Lorenz from Valentis Hair Studio
“Our customers love it; they send all of their friends in.”
-Laurene from Renaissance Spa & Salon
“The newest marvel of the Beauty world!” "La maravilla de los ultimos tiempos!"
-Nicolo from Panama
“It’s unbelievable and easy.”
-Lucy from Carlos and Lucy’s Touch of Class Hair Design
“Great for all types of hair, like nothing we’ve ever used.”
-Patricia from Moda Salon
“Super shine, super healthy, the best for bleached hair.”
-Vincent J. from Vincent J. Salon & Spa
"After this service my clients feel like they finally have the hair they should have been born
-Leslie Correa From Capelli D'Oro
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