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From: Denise Kingsley (straighttalkers.lamasbeauty.com)
Subject: Re: La Brasiliana vs. Coppola vs. Marcia Teixeira, which do you like best?
Date: January 30, 2009 at 5:54 am PST

In Reply to: La Brasiliana vs. Coppola vs. Marcia Teixeira, which do you like best? posted by Liz on January 29, 2009 at 5:55 pm:

Hi Liz,
I have not tried this product yet. It seems like every other day there is a new BKT product hitting the market. As far as what works best on hair, that is hard to say, it depends on the hair.
All of these treatments work best with over porous hair. If you have these done often, the treatments will build up on the hair. However, the build up will not help with new growth, that will need to be treated with a new application.
The problem is that the more treatments you have, the better your hair is and you have much less styling work to do. If you do less to your hair, it becomes less porous resulting in healthier hair that is not as accepting of the product/process which results in a less effective treatment, which requires more styling.
It is a cycle.
These treatments have become quite popular with stylists who do not have the experience or training to do chemical straightenings. They attempt to do this process on hair that is not accepting of the product. The result is then an unhappy client. The process does not last.
The key is POROSITY!
I only perform these treatments on porous hair that is not healthy enough for chemical altering.
Occassionaly I will use both processes. Tweaking(improving) a chemical process with a BKT.
There is definitely a need in the beauty world for these treatments. The key is to know which type of hair can benefit from its use.
Treatments that do not contain Formalin or ether are not as effective.
Many people do not want to pay $200, plus dollars for something that does not work, or last. I don't blame them.
One of the main problems is that as a professional, I find it virtually impossible to get the information that I need on the actual ingredients.
I am absolutely furious when a company tries to mislead us by using alternate names. Sometimes an ingredient is hidden in the term "fragrance". I can usually tell what is in a product the minute I use it.
Asking a company for their MSDS sheet is of no use. They are sometimes very vague as with Paul Brown Hapuna Keratin Straightening Treatment. I have been on the phone with them at least 3 times and have been promised the information I need. I am still waiting.

I use a source capture system. I remove any vapors at the source. As the hair is ironed, the vapors are drawn into the unit and do not escape into the air. I perform the process safely for myself and everyone else.

For those looking for a miracle product that is effective without the formalin or ether, it is not there. If it works, it has an formalin or a form of aldehyde or ether. If it is completely formaldehyde free, it will not work for long. It will actually be a nice, ironed on conditioner. Sometimes that is what someone needs. Promises are made to clients that are not fulfilled. Stylists need to know what the result will be. If they don't, they are not experienced using the product and they need to seek more information.
If your hair is healthy, choose a chemical expert and have another process done. The final results can be tweaked with a keratin treatment, if your hair is in less than perfect condition. An expert will know when your hair will benefit from a chemical, a BKT or a combination of the two.

I am so sorry to go on like this but I am so frustrated with companies that out and out lie to us!

Denise Kingsley
Denver Colorado

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