From: curious (18.104.22.168)
I have noticed that lately a lot of the higher-end products, like Kerastase, are available in supermarkets and online.
I went on Kerastase's web site and read their anti-diversion policy in which they state that they oppose customers buying products anywhere other than on their site and at authorized salons. They warn that these products may be old, diluted or counterfeit.
My question is .... how are huge companies such as Target able to get away from selling Kerastase and other "diverted" products. Is illegal, or just discouraged? And, couldn't an authorized salon just as easily sell an expired, or even a diluted or counterfeit product as an unauthorized one could?
I read on one message board that high-end companies with anti-diversion policies feel compelled to state that they are against supermarkets selling their products becuase the salons would be upset if they didn't. This person's opinion was that The salons want the customers to feel as though they are buying an exclusive product and also want to minimize the competition. However, L'Oreal (and other hair care brands) benefit from selling their products to supermarkets because it increases the number of customers and therefore their bottom line.