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From: LISA (71.30.95.72)
Subject: Pravana Keratin Fusion Texture Control
Date: June 24, 2008 at 1:07 pm PST

I just talked with the technical department about "Pravana Keratin Fusion Texture Control". It eliminates 90-100% curl and frizz. It really sounds fabulous. Denise there is Keratin infused into the hair during the straightening process to strengthen the hair like BKT. The keratin isn't as a heat protector. I am guessing you are thinking of their "keratin Fusion thermal Insulator" product.
The Pravana system adds the formaldehyde free keratin right to the reforming solution (which is cysteamine which is derived from the amino acid cysteine) and if it is processed thermally with a 450* flat iron like BKT it is permanent, if it is processed in room temperature it is less straight and lasts about 4 months. With a flat iron it is permanent like TR.
The other thing I love is that it can be processed in curlers for volume or with a flat iron for sleek straight hair.
This really sounds great.
It is like BKT but without the formaldehyde and aldehydes and it also lasts longer because of the additional step of the cysteamine gently rearranging the disulfide bonds.


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