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From: KW (
Subject: Loreal HiColor Review and Question
Date: April 30, 2008 at 10:37 am PST

I dyed my hair red with Loreal HiColor - Red Hot - 2 weeks ago.

My history: My hair has been TRed 7 times and BKTed twice though the last time I think the BKT lasted at most 3 weeks. I used to use semipermanent 'vegetable dyes' like Manic Panic, Special Effects, Punky, etc. Those gave really intense, bright almost punk rock color even though I did not bleach my hair first but just lightened it with regular Loreal drug store dye. The semipermanents for one thing definitely clashed with my TRs and made them way not perfect (I've heard more than once there are metalics in those dyes that conflict with TR). Also, those dyes stain the hell out of everything- even the tile in the shower when I rinse it out- and now I live with roommates in someone else's apartment and can't destroy or stain the bathroom with that kind of dye.

So, I saw Loreal HiColor and it is intended for dark hair and they said at the beauty supply store it lifts the hair a lot so the color is intense.

The results: One thing that happened was - it says not to put on the scalp. So, like the old dye I used to use (which makes your scalp pink !) I used a toothbrush to delicately put it an inch from my scalp. Then, I slathered it on the bottom. Well, when I rinsed, the top half of my hair wasn't changed at all and the bottom was really red! So, I redid the top half and ignored what they said and just glopped it on and rubbed it into my hair really well. When I rinsed, my hair was beautiful! Really really red, shiny and vibrant! I never thought regular permanent dye could bring such a vibrant intensely red result. I've tried just about every brand of drug store dye and nothing is even close. Woohoo! Lots and lots of compliments at work and it's still within the sane shade of the color spectrum for work (I work at a pretty corporate, conservative place now where the old bright red I did probably would not fly). It borders between regular red and the punk red... right in between.

I only wash my hair every 5 days or so since now with no BKT and I haven't had TR in a LONG time, the top part of my hair must be flat ironed every day.. it is easier to just quickly touch up with an iron than to wash, blowdry and do a whole fresh ironing, so I was only every 5 sometimes 6 days and quickly run the iron through my hair daily instead. So, the color should last well.

My question is this: the HiColor is supposed to be used with 30 creme developer. The next time I dye, I know I am not supposed to use the 30 developer on the already dyed hair, only on the new growth. But what can I do to refresh the rest because there will be much fading by then I am sure. How do I get the rest the same intensity as it was and as the new growth will be without using 30 developer? I never figured this out before and used to redye and redye and redye on top of already dyed hair. Now I know that is a big no-no.

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