From: Vincent J (188.8.131.52)
In Reply to: What exactly is Shades EQ? posted by Antoinette on April 14, 2007 at 2:37 am:
a demi color will not lift the natural color at all. It will coat the hair strand and gradually wash off. A semi color will slightly lift the natural color and then deposit tone on top. It will last longer than a demi but still not a permanent color.
When using a shades eq imagine putting colored saran wrap on top of your hair. You will see your natural color through a thin veil of color. On jet black hair the results are minimal so go with a color MUCH brighter . Also stay with levels 5-7.
I hope this helps out