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Are
You a Slave to Fashion?
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*A
monthly column devoted to helping women and men
be their best and most confident in any situation.
Topics include dress, body language, attitude and
etiquette.
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Victoria Seitz, PhD
Image Expert |
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If Are you still spending your clothing budget on keeping up with
fashion trends? As a marketer that would make me very happy to
have you buying every time a new season is introduced - which
by the way is five times a year for women's apparel.
But as a person that has other payments to make besides keeping
my professional wardrobe in shape, trying to keep up with fashion
trends is a ball and chain around my ankle that I don't need.
When I was in the fashion business it was my job to be in fashion.
Now that I am not I've found an alternative - classics. And you
might consider them too.
Why? Classics are always in fashion, year in and year out. Designers
always introduce some form of classic styles on the runway each
year. Those that are affluent and influential see the value and
prestige of staying with the classics. What constitutes a classic?
Let me give you some examples and some tips for staying in fashion
without busting the bank with classics.
- If you just love fashion find the one key piece that
is common among the new lines being introduced that will update
it.
- Without killing your pay check you can update your
wardrobe with key accessories, such as scarves, jewelry, belts
and hosiery.
- Pick classic styles like navy blazers, camel sportcoats,
pinstriped suits, button-down collared shirts, shirtwaist dresses,
and coat dresses.
- The suit will never go out of style so choose either
double or single breasted suits.
- Shoes such as pumps and loafers for women and oxfords,
wingtips and slip-ons for men are here forever.
- There are classics in colors such as navy, black,
and charcoal grey that are worn around the world all year long.
- Keep with classic patterns such as houndstooth, tweed,
herringbone, regimental stripes, and chalk stripes.
- Try classic plaids such as tartan, windowpane, scotch
and glen plaids. Glen plaids are also known as bankers' plaids.
- For women's jewelry keep to gold, silver or pearls.
Heck, they don't have to be real but they do create the aire
of affluence that women need to make an impact in a competitive
work environment. Staying up with fashion is work - that is
why it is called a business. Be in fashion all year long with
investing in the classics!
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Victoria
Seitz, PhD is a professor of Marketing at California State
University, San Bernardino and is author of Your Executive
Image, AdamsMedia, Inc, 2000 and Power Dressing, DonJon
Publishing, 1991. In addition to teaching, Dr. Seitz was a fashion
coordinator for Burdines, Florida and in retail management for
Saks Fifth Avenue, Phoenix, AZ. Clients of Dr. Seitz have included
Abbott Laboratories, Northern Telecom, Texas Instruments, Yellow
Freight Systems, Sally Beauty Company, the United States Armed
Forces, Travellife magazine, YWCA and Accountants Overload, in
addition to law firms, hotels, newspapers, universities, banks,
credit unions, national and local community and professional organizations
nationwide.
To learn more about Dr. Seitz please visit her website at www.cbpa.csusb.edu/vseitz.
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