| Shopping
Smart
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Topics include dress, body
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Victoria Seitz, PhD
Image Expert |
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Shopping
is an art, and, like any art, it needs practice. Part of
projecting the image you desire is making satisfying, quality purchases.
Becoming a smart shopper takes time and the development of skills
- skills to add the right purchases to your wardrobe instead of wasteful
catastrophes. Here are some tips you can use on your next
shopping venture that will help clear the jungle in the fashion retail
world.
- Set goals and objectives prior to shopping.
Be specific.
- Be aware of current fashion trends. Familiarize
yourself with specific style names, such as skorts, flare and
fitted.
- Dress for your shopping venture. If you plan
to purchase a suit wear a dress shirt, bring the shoes and other
necessities so that you can get a good idea how it fits and looks.
- Shop alone. When you shop with a friend, you
have both the sales person and your friend telling you to buy
it. For men, you do your own shopping. Stores nowadays cater to
men shoppers.
- Be sure to try them on before purchasing. This
is obsolete if you are a catalog or Internet shopper like me,
but I pick the companies that I know fit me such as Land's End.
- Before buying examine the item for quality.
Are the buttons attached, are extra buttons included, do the stripes
and plaids match up - are some of the things you should be looking
for.
- If you are trying to match or coordinate items from your closet,
cut a swatch from the seam allowance of the garment and
bring it with you. This will help you and the sales person.
- Go outside of the dressing room to get an accurate
view of the outfit on you.
- Don't neglect accessories. Every outfit needs
them.
- Know the return policies of stores where you
buy the items. Do they give you your money back or give you a
merchandise credit?
- Be sure to check the fiber content and garment care
before purchasing. This will save a lot of misfortune
if you are someone who won't have anything dry cleaned or don't
have the budget for it.
- Buy shoes in the afternoon. Your feet expand
as the day goes on.
- Try off-priced, second - hand stores, discount
as well as catalogs and the Internet for bargains and convenience.
It's alright to go to your regular department store or a boutique
but remember that marketing of the brand and perhaps the store
name is about 50 percent of the price.
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Victoria
Seitz, PhD is a professor of Marketing at California State University,
San Bernardino and is author of Your Executive Image, AdamsMedia,
Inc, 2000 and Power Dressing, DonJon Publishing, 1991. In addition
to teaching, Dr. Seitz was a fashion coordinator for Burdines, Florida
and in retail management for Saks Fifth Avenue, Phoenix, AZ. Clients of
Dr. Seitz have included Abbott Laboratories, Northern Telecom, Texas Instruments,
Yellow Freight Systems, Sally Beauty Company, the United States Armed
Forces, Travellife magazine, YWCA and Accountants Overload, in addition
to law firms, hotels, newspapers, universities, banks, credit unions,
national and local community and professional organizations nationwide.
To learn more about Dr. Seitz please visit her website at www.cbpa.csusb.edu/vseitz.
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