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In
the game of smart shopping, timing is everything. Sometimes, being
behind the times can help you get ahead.
In
the annals of style etiquette, wearing white after Labor Day is
considered to be a major fashion faux pas. But shopping for white
after Labor Day - well, that's another story entirely. Shopping
out of season - i.e. buying items that you may not be able to
wear until months after you've made the purchase - is one of the
most savvy shopping moves a bargain hunter can make. Not only
does it allow you to get a great deal, but it also frees up funds
so that you can take advantage of rock-bottom prices by buying
in bulk.
For
some of us it's hard enough to shop when the need is immediate. So how
do you get psyched up to shop for something you won't need until later?
Why shop for a winter wool suit when spring fever is at fever pitch? The
answer is simple: the savings. Shopping out of season not only allows
you to get a great deal, but it also frees up funds so that you can take
advantage of rock-bottom prices by buying in bulk. If you make a habit
of holding off to buy items until the end of the season, the savings can
be substantial: up to 70 to 80 percent off the original price in many
instances. Retailers are often forced to resort to such measures in order
to clear out their inventories and make room for the newer, trendier goods
that have to take center stage at the beginning of a new season.
Shopping
out of season isn't as simple as showing up at a retailer's door
at the end of a season. To make the most of your shopping dollars,
it requires a special set of skills:
- Thinking Ahead: No one has a crystal ball,
but you can use your gut instincts to guide you to the right
purchase. A classic style, something you can wear year-in and
year-out, is a much smarter buy than investing in a trend that
may already be on its way out, never mind surviving until the
next season.
- Patience: Retailers tend to push their best
bargains to the hidden recesses of the selling floor. Unfortunately,
these areas can also be the most neglected, with overloaded
racks to sift through and piles of merchandise to dig under
before you find the style and size you're looking for. But once
you find that one perfect gem marked down dirt-cheap, the time
you invest will all be worth it.
- Tenacity: Getting a good deal sometimes takes
some detective work. You may have to scope out the same store
for weeks before the item you desire is marked down to clearance
prices. If the shop in question is one you ordinarily frequent,
try developing a relationship with one of the salespersons at
the store. Not only can this person give you advanced notice
of clearance sales, but you can also use them as a point person
for negotiating a better price, especially on the last day of
a sale when retailers are desperate to get rid of the merchandise.
Sales
on out-of-season merchandise happen year-round. Following is a
calendar of the smartest expenditures to make by month:
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January
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February
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March
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April
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Clearance winter coats
Cashmere sweaters
Real and faux furs
Gloves, hats scarves |
Fine jewelry
Winter boots
Cashmere sweaters |
Linen suits/separates
Handbags |
Silk separates
Raincoats
Spring dresses |
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May
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June
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July
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August
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Spring shoes
Spring dresses
Spring suits |
Swimwear
Casual shorts/tees
Summer dresses |
Swimwear
Casual shorts/tees
Summer shoes |
Clearance sportswear & shoes
Fine jewelry
Evening Wear |
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September
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October
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November
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December
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Raincoats
Handbags &
backpacks |
Raincoats and leather
jackets
Fall suits |
Winter coats and jackets
Fall shoes and boots
Career and casual sweaters |
Clearance coats |
A
Few Unseasonable Shopping Tips:
Remember, any style that is not "this year's" color or trend,
such as a classic pullover sweater or a pair of tailored trousers,
is always a safe bet.
Shopping out of season is the smart shopper's secret weapon. Try
to resist the impulse to buy something simply because it's on
sale. The wisest buys, on sale or otherwise, are smartly styled
and fill a void in your wardrobe. That's the kind of thinking
that makes sense no matter what the season. Happy shopping!
[an error occurred while processing this directive]
Vanessa
Bush has covered the beauty and fashion scene for a host of
magazines including Glamour and Honey, and she is currently an
editor at Essence. She is the co-author, with supermodel Tyra
Banks, of Tyra's Beauty Inside & Out. Vanessa and her family
make their home in New Jersey.
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