At American Apparel's NoHo store, shoppers peruse simple cotton separates against a backdrop of revealing photographs.I GET a creepy feeling when I visit the American Apparel store on lower Broadway.
Don't get me wrong. I like the clothes manufactured and sold by American Apparel, the seven-year-old casual clothing company. The collection - for men, women, children and dogs - is simple, efficiently designed, inexpensive and breathtakingly logo-free. The cotton T-shirts are as close to the Platonic ideal of T-shirt as you can get. And for $15, that's saying a lot.
The line is wildly successful. There are now 51 American Apparel stores in the world. Founded by Dov Charney, 36, a flamboyant Canadian, American Apparel actively promotes what its calls an anti-sweatshop policy. Every label on every T-shirt, pencil skirt and tube sock proclaims the creed, which reads in part, "All of our 1,500 employees, sewing and administrative alike, are paid fairly and have access to basic benefits like healthcare."
...The walls are stark white, meant to serve as backdrops for photographs, many of which are taken by Mr. Charney.
And this is where things get weird.
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