
Early on a Monday evening, arriving for work outside a party in Beverly Hills, Kimberly Bowie got down to business by dabbing blush across the cheek of a coworker. She added sparkly pink eye shadow and a dollop of hair-grooming cream. Then she did the makeup of four other women. Adjusting her own sequined scarf, Ms. Bowie, a professional makeup artist by day, was ready for her night job - parking cars.
If the typical valet in Los Angeles is a man in a windbreaker or red vest, Ms. Bowie and the other employees of Valet of the Dolls, an all-woman parking service, aim to turn heads. That is why the company has a makeup artist on staff, and why its valets show up for work, depending on the job, in tank tops and Capri pants, lacey camisoles, miniskirts or costumes: naughty Santas, ski bunnies and burlesque dancers are all in their repertory.
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